The digital entrepreneur nowadays has to be a marketer, has to know how to make a product and has to know how to bring it on the market. A combination of skills which is rare, as well as powerful and explosive.

如今，数字企业家必须是营销人员，必须知道如何制作产品，并且必须知道如何将其投放市场。 罕见，强大而易爆的技能组合。

All this must be added the part of the product, and depending on the category it is necessary that the entrepreneur is also a programmer, a writer or have unique skills that distinguish him from the others.

所有这些都必须添加到产品的一部分中，并且根据类别，企业家还必须是程序员，作家或具有使他与其他人区分开的独特技能。

You also need to know in detail how to create a website, how to create a Facebook page, how to create an email sequence, details about setting up an ad campaign, and generally everything that we could group under the term “webmaster”.

您还需要详细了解如何创建网站，如何创建Facebook页面，如何创建电子邮件序列，有关设置广告系列的详细信息，以及通常可以归入“网站站长”一词的所有内容。

It is not strictly mandatory for an entrepreneur to know all this, but if in a traditional company there are different people dedicated to each of these tasks I have listed, it is also true that this is not what this post is about. The post deals with the creation of a business where no employees exist.

并非必须让企业家知道所有这些，但是如果在一家传统公司中，有不同的人专门负责我列出的所有这些任务，那么这与这篇文章的目的不无关系。 该职位涉及不存在员工的公司的创建。

For any task, you can decide to hire external experts as contractors to do the job instead of doing it on your own.

对于任何任务，您都可以决定聘请外部专家作为承包商来完成这项工作，而不必自己完成。

However, this causes the following reflections:

但是，这引起了以下反射：

• it’s a distraction, because you have to look for trusted people with the right skills at a price you can afford
  这是一种分心的事情，因为您必须以负担得起的价格寻找具有适当技能的值得信赖的人
• you have to pay people for their work
  你得付钱给他们的工作
• it becomes an endless tunnel. Technical issues will never end, and you may have to depend for a long time on an outside person who does the job you do not understand, because you initially delegated too much and you do not really know how things work
  它变成了无尽的隧道。 技术问题永远不会结束，您可能不得不长期依赖做您不了解的工作的外部人员，因为您最初委派的太多，而且您并不真正知道事情的运作方式
• ask yourself what happens if for a technical part you’ve delegated, suddenly your referring person is no longer available
  问自己，如果您委派的技术部分突然失去了您的推荐人，会发生什么情况
• many of these jobs should be part of your core business, which only you can manage 100%
  其中许多工作应该是您核心业务的一部分，只有您才能管理100％

In general, if you do not know how to do something, but you need to have it done, you will have to pay someone to do so.

通常，如果您不知道如何做某事，但是您需要做某事，则必须付费。

In the next chapters of this post you will have a general overview of everything you need, and from there you can start to get into the details.

在本文的下一章中，您将全面了解所需的所有内容，并从那里开始深入了解细节。

I was born programmer / webmaster and with time I also became a web marketer for necessity. If you have more soft skills, you can do the opposite. There is no need to be great experts, there are many tools available to make perfect websites and landing pages without having to touch a line of code.

我出生于程序员/网站管理员，随着时间的流逝，我也成为了必要的网络营销人员。 如果您有更多的软技能，则可以相反。 不需要优秀的专家，有许多工具可以制作完美的网站和登录页面，而无需触摸一行代码。

But beware: you have to understand that everything you do not know right now - and that it is crucial to the success of your business - must be learnt perfectly, to avoid the risk that your product and brand will be perceived as unmanaged, amateurish or unattractive.

但要当心：您必须了解，您现在必须了解的所有知识以及对您的业务成功至关重要的所有知识，以避免您的产品和品牌被视为不受管理，业余或没有吸引力。

Either you do it, or you’ll have to pay money to someone else to do it. So the decision is to invest the time needed to learn the techniques or to spend money to get the benefit of industry professionals.

您要么这样做，要么您必须付钱给别人来做到这一点。 因此，决定是花费时间来学习技术或花钱以使行业专业人士受益。

My recommendation is to learn everything that is needed, because the techniques change but the concepts are evergreen, and because you can’t delegate to others things that are the foundation of your business. And even if you decide to delegate, you can’t delegate something too vague. If you understand the subject you will know perfectly what you need, and what is superfluous or not needed at all.

我的建议是学习所需的一切，因为技术不断变化，但是概念却是常青树，并且因为您不能将作为业务基础的东西委派给他人。 即使您决定委派，也无法委派过于模糊的内容。 如果您理解主题，您将完全知道您需要什么，什么是多余的，或者根本不需要。

翻译自: